Super Cute Cola Creatures
Big brands have a load of cash to splurj (you owe me for that plug matey..) on their campaigns, and it can be safe to say that an established household name brand like Coke or Nike can afford to be leftfield and let creatives come up with some bonkers ideas. I imagine this idea came about and was pitched in a Nathan Barley style meeting of creatives and marketeers – “it would be well good yeah, if we had some like furry little shits yeah, and they could be in like, an organ on a hill, and they could be like, dancing to Calvin Harris and showing everyone just how fucking well good it is to drink coke yeah? – well good mate.”
Still – I sound cynical but this advert makes me smile every time I see it…